Do you take your Schadenfreude with caramel flavouring or short and black?


I belong to that category of people who have never in their life bought a coffee from Starbucks. I prefer to make my own (drop into the office someday and we can chat over brew from my desktop espresso machine) or buy it from any of the gizzillions of good cafes with which Melbourne is blessed. My guess is that 99% of my fellow Melbournians would fall into this same category.

Importing Starbucks to Australia was not simply a “coal-to-Newcastle” scenario–it was an attempt to impose an inferior and overpriced product upon an already existing and far superior cafe culture.

News of the failure of the Starbucks invasion in Australia is therefore not only no surprise, it brings with it a certain delight and a “serves-you-right, you-imperialist-barstards” attitude. Otherwise known as Schadenfreude, I understand.

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